About US

Burning Groove


Our business model is designed to give as many artists as possible access to the buying power within the SA industry and increase its size, while making sure that artists can make money. Money that they can be reinvested; how’s about that tour you wanted to do? Or the followup album that you’re having wet-dreams about?

We provide independent artists, musicians, and labels with the tools to publish and distribute their own music.

We produce CDs, broker vinyl, create technology and provide education.



Our Friends

There are a lot of people working hard to make the local independent industry hip and happening. Below are some of our favorites, that we work with to bring you the best service possible.

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Fox and Miller are a boutique development agency. They turn courage, creativity and curiosity into cool digital products. With five team members and an average of 15 years of experience in a diverse range of skills and industries; from software and engineering, UX to data analytics, marketing and content creation.

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They are a digital products studio founded by a bunch of geeks obsessed with creating cool digital experiences, telling stories, time travel and the Marvel Cinematic Universe.

Contour Vinyl is a lathe cutting collective based in Johannesburg, South Africa. They hand cut 7" and 12" records for artists who would like to have their music on vinyl but do not need hundreds of copies. Lathe cutting is an artisanal process best suited to runs of between 1-50 units. Lathe cuts are perfect for up-and-coming musicians or established artists who would like to create collectible, limited edition releases. For more on their work and lathe cutting, check out their website here.

Want to give away some signed singles at your next gig? Need 10 white labels of your latest track to give to DJs? Have an idea for a novel gift? Have a look at our quote generator and then get in touch to arrange a test cut.

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They also run a small label, Counterhistory, specialising in alternative, experimental and forgotten music.

The Merch Church is an official one-stop merchandise shop operating out of Railways Cafe in Irene, Gauteng. We stock merchandise from local bands, musicians, and artists around South Africa. Check out their website here for more info.

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They also do screen printing, making all of your merch dreams come true, in the best quality at the best prices. Add their merch products to our distribution services and include them as a distribution point for your music.